The campaign was carried out between October and December 2005 and aimed at promoting the rights of persons with intellectual disabilities in institutions, through raising public awareness on issues and rights of such persons, and increasing professional competence with regard to fundamental rights to the medical staff of the Social Rehabilitation and Neuropsyhiatric Recovery Centres.
Approximately 65% of the population was exposed to the campaign messages directly or indirectly, thus becoming aware of the situation and rights of institutionalised persons with intellectual disabilities.
The campaign was financially supported by the National Authority for Disabled People (NADP) and benefited from the media support of the Romanian television – TVR1.
The “Advocate for dignity” campaign won the Silver Award for Excellence in PR at the “Non-commercial Campaigns” section at the fourth edition of the Excellence Communication Gala.
Budget: 19.500 USD